If I’ve said it once, I’ve said it a thousand times: if you’re walking through the West End and you hear someone say, “excuse me” – NEVER stop! They either want to: 1) Sign you up for a direct debit. 2) Drain your life force by hassling you for directions. 3) Chuck a fistful of long distance phone cards at you. Or it’s the new craze that’s started to emerge 4) Force a mini cube of soap in to your hand… Who even uses soap in 2013?
The only time you should remotely consider stopping is if you’re on Neal Street around lunchtime, when it’s highly likely you’ll find a person handing out free pizza. Other than that – head down, eyes to the ground, never lose momentum.